From My Heart to Your Skin: The Birth of New Dawnz

Shericka Ashley
Dec 18, 2025
3 min read

Entrepreneurship didn’t call my name through flashy dreams, big budgets, or picture-perfect moments. It called me through a struggle—my son’s struggle. It echoed through long nights searching for answers, through shelves lined with products that promised healing but only brought more irritation, and through the helpless feeling of watching someone you love fight against discomfort every single day.

New Dawnz was born in the middle of that fight.

When I first set out to help my son’s eczema, I wasn’t thinking about building a business. I was thinking about being a mother—protective, determined, and unwilling to accept that “this is just how his skin is.” Every cream, every ointment, every “dermatologist-approved” product felt like another dead end. So I decided to trust my own hands, my own research, and my own intuition.

And that’s when I discovered the quiet magic of body butter.

Through countless hours of studying ingredients, testing, tweaking, and re-testing, I created a blend that didn’t just sit on his skin—it soothed it. It nourished it. It protected it. I watched my little boy sleep more peacefully, scratch less, and finally get the relief he deserved. That moment—seeing my child’s skin heal because of something I created—changed me forever.

I didn’t start New Dawnz. New Dawnz started me.

What began as a mother’s mission quickly became a family transformation. My loved ones tried the body butter, and their reactions were the same: “This works.” They kept coming back for more. They encouraged me, supported me, and showed me that this wasn’t just a household remedy—this was a gift meant to be shared.

And so, New Dawnz officially came to life.

Our Vision: Simple Skincare for Real People

Skincare shouldn’t require a dictionary, a 10-step routine, or a chemistry degree. It shouldn’t be overwhelming, intimidating, or expensive. At New Dawnz, our vision is to simplify skincare—to take the fuss, the confusion, and the frustration out of the process.

We create straightforward, effective products for everyday people.

Because healthy skin should be accessible. Because radiant skin shouldn’t feel like a luxury. Because when you feel good in your skin, your confidence rises with you.

Our Mission: Feel Good, Smell Good, Live Better

Our mission is rooted in intention: to craft high-quality body care that feels indulgent but doesn’t break the bank.

We believe self-care is not an occasional treat—it’s a lifestyle. It’s the soft moment at the end of your day. It’s the joy of smelling amazing. It’s the comfort of knowing what you’re putting on your body comes from a place of care, not chemicals.

Every product we create is a blend of nourishment, fragrance, and everyday luxury. With New Dawnz, I want you to look, feel, and smell your best—effortlessly.

What Keeps Me Going?

Entrepreneurship is not always glamorous. It’s early mornings, late nights, constant learning, stretching your faith, and betting on yourself again and again. But what keeps me going is simple:

⭐ The mother whose child finally found relief.

⭐ The woman who feels confident again because her skin loves her back.

⭐ The man who says, “This is the first product that actually works for me.”

⭐ The families who tell me New Dawnz has become part of their daily routine.

⭐ And my son—my greatest inspiration—whose smile reminds me why I started.

This brand is bigger than body butter.

It’s a movement toward gentle, accessible, intentional care.

Join the New Dawn

New Dawnz is an invitation—to a new beginning, to simpler skincare, to a routine that truly works.

Experience the body butter that changed my family’s life. Experience products created with purpose. Experience skincare where simplicity meets true efficacy.